eFoodSafety's PurEffect(TM) Infomercial Produced by World Class Production Advertising Company Respond2

Scottsdale, AZ - (WORLD STOCK WIRE) - September 4, 2007 -- eFoodSafety.com, Inc. (OTCBB: EFSF) today announced that Respond2, Inc. will be producing and directing the PurEffect(TM) Infomercial. Respond2 is the largest independently owned direct-response television agency (DRTV) in the country. From strategy through production, its integrated services include brand building, television production, web design and fulfillment, print and direct mail and new media development. Respond2 dedicates itself to the premise that an advertising investment should result in a profitable, measurable return.

Respond2 operates under the leadership of its world-renowned CEO Tim O'Leary, one of the most experienced creative forces in direct response television, Tim has helped create hundreds of direct-response campaigns that have grossed billions of dollars in sales. Tim is widely acknowledged as the industry leader in bringing major brands to DRTV, with a client list that has included AOL, Apple, AT&T, H-P, NordicTrack, Philips, P&G, Reebok, Revlon, Sears, Sony, Toshiba, Weight Watchers and a host of others. He has been the recipient of dozens of creative accolades, including the only Clio Awards ever bestowed on infomercials. He has published dozens of articles on advertising and marketing in publications that include Ad Age, Brand Week and Fortune.

Patricia Gruden, President and CEO of eFoodSafety.com, Inc., stated, "We are very pleased to have Mr. O'Leary and his esteemed Respond2 direct-response television agency working with our joint venture partner, CK41 Direct. A quick review of their marquee client list and past accolades speaks volumes about their credibility, proficiency and track record of success at bringing major brands to DRTV. There is absolutely no doubt in our mind that Respond2 will put together a world-class infomercial commensurate with our PurEffect(TM) product."

About Respond2 Communications, Inc.

Based in Portland, Oregon, R2C combines the talents and resources of creative agencies Respond2 and Production West; media buying agencies Cmedia and Marketing Media Services (MMSI); and entertainment marketing agency R2 Entertainment. Respond2 Communications offers clients unparalleled service, support and technology through its major media buying offices in Portland, OR, Philadelphia, PA, and Providence, RI; full television production facilities in Portland, OR; and a state-of-the-art broadcast duplication and television production facility in Billings, MT. More information about Respond2 Communications is available at www.respond2.com.

About eFoodSafety.com, Inc.

eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn(TM)-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line. The Company is also owner of Cinnergen(TM), a clinically studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com), and Cinnechol(TM), a new multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

Please visit the Company's website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements
Statements contained in this release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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