eFoodSafety.com, Inc. Announces Launch of Newest Retail Product

Scottsdale, AZ - (WORLD STOCK WIRE) - October 29, 2007 -- eFoodSafety.com, Inc.'s (OTCBB: EFSF) wholly-owned subsidiary, iBoost, Inc., is pleased to confirm that its Immune Boost Bar(TM) is now being introduced into the multi-billion dollar functional food market.

The Immune Boost Bar(TM) is a delicious and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The bars can be eaten on a daily basis to help confer ongoing benefits to the consumer, especially when confronted with the onslaught of toxins, pollutants, and stresses so common to daily life. When used on a daily basis, the ingredients of Immune Boost Bars are believed to impart both preventative and palliative measures while at the same time providing a delicious, nutritious, and satisfying snack.

Immune Boost Bars are available in three popular flavors: chocolate, oatmeal-raisin, and orange-apple. After considerable testing, these three flavors were found to be not only the most popular amongst test groups, but also worked best with the flavor profiles of the numerous nutritionally active ingredients in Immune Boost Bars. Feedback from test groups indicated that the flavor profile was superior to virtually any other energy bars available in the marketplace. eFoodSafety anticipates the Immune Boost Bars to appeal to a wide range of consumers including all age groups and especially to mothers of school age children, business travelers, and the elderly. Immune Boost Bars are a great tasting and convenient way to keep the body's immunity at peak levels on a daily basis.

Patricia Gruden, President and CEO of eFoodSafety.com, Inc., stated, "We are pleased to introduce the Immune Boost Bar(TM) into the multi-billion dollar functional food market. The introduction of this new and innovative product further solidifies the company's long standing plan to leverage our already established comprehensive retail distribution network through multiple complementary product offerings."

About eFoodSafety.com, Inc.

eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn(TM)-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

The Company is also owner of Cinnergen(TM), a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com) and Cinnechol(TM), a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

Please visit the Company's website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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