eFoodSafety Appoints CPG Focus Consulting to Lead Distribution of New Immune Boost Bar(TM

Scottsdale, AZ - (WORLD STOCK WIRE) - November 6, 2007 -- eFoodSafety.com, Inc.'s (OTCBB:EFSF) today announced that CPG Focus Consulting of Richmond, Virginia has been appointed to lead the sales and marketing efforts behind the company's new Immune Boost Bar(TM) in a national campaign targeting all classes of trade including grocery chains, mass market, convenience, drug, natural food and club stores.

The Immune Boost Bar(TM) is a delicious and comprehensive multi-nutrient product helping fortify the body's immune system. The product contains Citroxin, eFoodSafety's proprietary all-natural supplement proven effective in fighting several types of harmful bacteria. In addition, Immune Boost Bars contain forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency.

The principals of CPG Focus Consulting bring many years of consumer product goods experience across the aisles with number-one brands such as PowerBar, Birdseye, Stouffer, Toll House, Edge, and Windex. The company boasts over 15 years of experience in nutritional bar sales and marketing.

CPG Focus Consulting CEO Doreen Swartz stated, "When the opportunity was presented to us to represent the Immune Boost Bar, we immediately understood the product's potential huge upside potential in today's current nutritional bar category. This is the boost the category needs at this time. We strongly believe the features and benefits of this product will appeal to all segments of current consumers of nutritional bars as well as bring new users to the category." Swartz further stated, "Our intimate knowledge of key accounts across all channels of trade give us a distinct advantage in getting mass distribution of the product and achieving the speed to shelf goals that our clients desire in today's market. We are very excited to be involved with the project and are ready to hit the ground running."

CPG Focus Consulting CFO Kristy Seaton stated, "Based on our experience from our many years within the nutritional bar industry, we believe we can generate at least $5 million in revenue the first year and the upside from there will be tremendous. We have been involved with other bar brands that now generate in excess of $100 million per year in revenue and we believe this product brand has similar potential."

About eFoodSafety.com, Inc.

eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) -- EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn(TM)-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

The Company is also owner of Cinnergen(TM), a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com) and Cinnechol(TM), a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

Please visit the Company's website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements
Statements contained in this release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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