eFoodSafety Retains Respond2 Communications to Launch National Direct-Response Marketing Campaigns

Scottsdale, AZ - (WORLD STOCK WIRE) - January 10, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a researcher and developer of nutraceutical and whole food products, has engaged Respond2 Communications Inc., a full-service response-driven advertising agency, to launch direct-response campaigns for three of its products. The campaigns, which are expected to launch in March, will include eFoodSafety's whole food nutritional supplement Cinnergen(TM), which helps the body metabolize blood sugar, its cholesterol level nutritional supplement, Cinnechol(TM), and a yet to be announced skin-care product line.

Respond2 Communications, an advertising agency that focuses on targeting consumers with eye-catching, creative branding information, and compelling reasons to purchase, will work closely with eFoodSafety to initiate the direct-response marketing campaigns. Respond2 has been nationally recognized for its direct-response work, and it has successfully launched television campaigns for a client list that has included AOL, Apple, AT&T, H-P, NordicTrack, Philips, P&G, Reebok, Revlon, Sears, Sony, Toshiba, and Weight Watchers, among others.

"We are thrilled to be working with Respond2 on this campaign, especially given its proven track record in the direct-response marketing space," says Patricia Gruden, CEO of eFoodSafety. "Our objective is to develop and deliver superior, all-natural products to consumers, and as such, we must continue to focus on increasing our presence in the market. We firmly believe that we can achieve this goal through our direct-response campaigns, spearheaded by Respond2, a leader in the field."

"We have previously launched direct-response campaigns in eFoodSafety's target market, which were met with great success by consumers," says Tim O'Leary, CEO of Respond2. "We see tremendous opportunities for eFoodSafety for a few key reasons, namely, the company's products address medical problems that afflict a vast number of consumers, including those that suffer from high cholesterol, high blood sugar levels, and dermatological problems. These problems alone have large target audiences of potential buyers. We expect consumers to receive eFoodSafety's products especially well, given that, in addition to their great benefits, they are all clinically tested. These factors generally add significant value to consumers and encourage immediate buying. We are certainly excited to air the commercials, and we anticipate that the company will benefit from our successful campaigns."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen(TM) is a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol(TM) is a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar(TM) is available in three delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

Please visit the company's website at: http://www.efoodsafety.com.

About Respond2 Communications

Respond2 Communications, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and Production West; media buying agencies Cmedia and Marketing & Media Services (MMSI); and entertainment marketing agency R2 Entertainment. Respond2 Communications offers clients unparalleled service, support and technology through its major media buying offices in Portland, Philadelphia and Providence, RI; full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility.

Founded in 1998 by Tim O'Leary and Michelle Cardinal, Respond2 assists clients throughout the advertising campaign life cycle, offering a full suite of consumer direct-response marketing services. Using a proprietary database, Respond2 designs and implements the optimal media placement strategy for a client's advertising campaign and tracks the results to provide the client with a measurable return on its marketing investment. The Company also offers strategic marketing consulting, creative development, production and post-production services for a fully integrated, turn-key solution to direct-response marketing.

More information about Respond2 Communications is available at www.respond2.com.

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Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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