eFoodSafety Featured in The KonLin Letter January 2008 Issue for ''Stock of the Year Follow-Up''

Scottsdale, AZ - (WORLD STOCK WIRE) - January 29, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a researcher and developer of nutraceutical and whole food products, is featured in the January 2008 issue of The KonLin Letter (TKL), an independent market letter that research, analyzes, and recommends stocks.

The article reports that the company has "turned the corner to commercialization," with its soon-to-be launched direct-response campaigns and its entrance in the functional food market through retail distribution of its Immune Boost Bar(TM).

In the article, Konrad Kuhn, editor of The KonLin Letter, also highlights the following points:

-- eFoodSafety has established commercialization plans and
launched numerous products that can provide "a diversified
stream of revenues in markets with significant growth."

-- The company has entered the functional food market, an
estimated $3 billion per year market, with its Immune Boost
Bar(TM), through a national sales and marketing campaign led
by industry-experienced CPG Focus Consulting.

-- The company has "showed significant progress during FY'07"
including a more than 100% increase in revenues year-over-year
and improvements to the balance sheet.

-- In addition to product rollout and direct marketing campaigns
for current products, the company has additional products in
the pipeline, including Oraphyte(TM), which has been tested by
the U.S. Department of Agriculture and shown to be effective
at eradication of nematodes, as well at Citroxin(TM), which
has been shown to kill six major bacteria.

"We are pleased that The KonLin Letter has elected to include a follow-up report on eFoodSafety in its January 2008 issue," says Patricia Gruden, CEO of eFoodSafety. "We are entering a pivotal time in the company's history given the long-awaited consumer rollout of products that we have been developing and researching for years. We are appreciative that TKL recognizes and continues to track the company's progress in its reports."

For additional information regarding The KonLin Letter, or to review the report in full, please visit http://www.konlin.com.

About KonLin Research & Analysis Corp.

The KonLin Letter, www.KonLin.com, chooses low-priced stocks to analyze, with an emphasis on emerging growth and special situations poised for explosive price appreciation. The KonLin Letter has constantly been one of the leading publications on Wall Street. It has been rated one of the best performing market letters in the nation, offering a unique service that each month recommends five low-priced selections, including a featured stock of the month. EFSF was the featured stock in the month of September 2005.

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen(TM) is a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol(TM) is a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar(TM) is available in three delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

Please visit the company's website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements
Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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