eFoodSafety to Launch Direct-Response Campaign for NumaDerm

Scottsdale, AZ - (WORLD STOCK WIRE) - February 6, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF), (www.efoodsafety.com), a researcher and developer of nutraceutical and whole foods products, will launch a direct-response marketing campaign for its recently introduced all-natural skincare line, NumaDerm. The company has retained Respond2 Communications, a leading advertising agency in the direct-response market, to spearhead and direct the campaign, which is expected to air in April.

NumaDerm includes a repair cream, ageless cream, and fade cream, which address three major aspects of skin health and beauty to help maximize healing and rejuvenation. Each product incorporates a proprietary nanotechnology to efficiently and effectively transport benefits to the skin's surface and deep beneath it. eFoodSafety anticipates that Respond2's vast knowledge of the consumer space for beauty products, as well as its tremendous experience in direct-response commercials, including campaigns for Revlon, will create a successful marketing blitz of increased market exposure and sales opportunities.

"We view NumaDerm as an ideal line for consumer rollout through direct-response, and we are confident that Respond2 will create a strong and targeted campaign," says Patricia Gruden, CEO of eFoodSafety. "By our estimates, the beauty market poses a solid sales opportunity, and we expect the NumaDerm line to be well received by the public. This marks our fourth campaign in the pipeline, and we hope the timing of these rollouts will help broaden market presence, create new sales opportunities, and as an ancillary effect, strengthen brand recognition. Ultimately, our hope is that consumers will come to recognize and rely on eFoodSafety as a leader of all-natural nutraceutical products."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen(TM) is a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol(TM) is a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar(TM) is available in three delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

Please visit the company's website at: http://www.efoodsafety.com.


Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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