OTC Journal Interviews Respond2 about eFoodSafety

Scottsdale, AZ - (WORLD STOCK WIRE) - March 5, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF) was the topic of the OTC Journal’s recent interview with the CEO of Respond2 Communications, the direct response advertising agency launching eFoodSafety’s new campaigns.

The OTC Journal, an Internet portal specializing in micro-cap stocks, has been covering eFoodSafety since January 2007. During a recent interview, Larry Isen of the OTC Journal spoke with Tim O’Leary, CEO of Respond2, to discuss Respond2’s strategies and eFoodSafety’s upcoming campaigns.

The interview, along with the opinionated content of the OTC Journal, will be available in both audio and text version on Thursday, March 6th, just after 4PM Eastern Standard Time. eFoodSafety neither endorses or denies the opinions published in the OTC Journal.

Respond2 acts as a turnkey direct response marketing solution, specializing in developing the creative aspects and brand template, producing the commercial, building the back end systems to support sales growth, and tracking customers’ responses. It can rely on daily sales reports and consumer responses to adjust its media channels and messaging as necessary. Last year, Respond2 purchased approximately $350 million in media on behalf of its clients.

“This interview will provide valuable insight about our upcoming marketing programs. All shareholders and interested parties are encouraged to listen to the audio version or read the text version. The interview will help investors understand why we have selected Respond2 as our DR agency and why we have confidence in its ability to help us deliver a successful campaign that we expect to help drive our sales growth,” says Patricia Gruden, CEO of eFoodSafety. “We look forward to the launch of the DR campaigns, expected to start airing at the end of this month, and in building awareness of our products.”

To hear or read the interview in full, please visit http://www.otcjournal.com anytime after 4PM Eastern Time, Thursday, March 6.

About the OTC Journal

The OTC Journal is an Internet based web portal and electronic newsletter featuring ideas in microcap stocks, opinionated content on the covered companies, and the market. It can be found at WWW.OTCJOURNAL.COM , and has been published continuously since December 1998. The OTC Journal offers a free email newsletter, an interactive BLOG which allows publicly posted questions for the editor, and content on a variety of market related subjects. Some of the companies featured in the OTC Journal have paid a fee for inclusion. Please visit http://www.otcjournal.com/disclaimer/ for complete compensation disclosure.

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company’s Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin™ (formerly named Big Six Plus) – EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte™ product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company’s Cinnergen™ is a clinically-researched, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol™ is a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system.

The company’s iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar™, a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body’s immune system. The product contains Citroxin™, eFoodSafety’s proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar™ is available in three delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter and can be purchased at www.immuneboost.com.

The company’s MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn™-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line.

Please visit the company’s website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are “forward-looking statements.” Such forward-looking statements are sometimes identified by words such as “intends,” “anticipates,” “believes,” “expects” and “hopes.” The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
Note: The following press release was submitted by: efoodsafety.com, Inc., and World Stock Wire, Inc. is not liable for the contents of this press release.