eFoodSafety, Inc. Cinnergen Ads Appear on A & E, the Biography Channel, and The Weather Channel

Scottsdale, AZ - (WORLD STOCK WIRE) - March 10, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF) ( www.efoodsafety.com), a researcher and developer of nutraceutical and whole food products, is running commercials for its product Cinnergen(TM) on several cable channels, including A & E, the Biography Channel, and The Weather Channel. These commercials are intended to help increase consumer awareness and support retail sales nationwide.

These ads, scheduled to run during regular station breaks, will include an overview of the product and its clinical trials, as well as information on where the product is currently sold. The fifteen- and thirty-second commercials will run one to two times per day, five days a week. In addition to these campaigns, the company's direct-response marketing campaign for Cinnergen, led by Respond2 Communications, is scheduled to launch at the end of March.

Cinnergen is a non-prescription, liquid whole food supplement that helps promote a healthy glucose metabolism by providing the body with nutrients essential for helping to normalize blood sugar. It has been clinically researched in a double-blind placebo controlled study and shown to be of benefit to individuals who need to balance blood sugar levels.

"We are pursuing several avenues to promote retail sales of Cinnergen, which is currently sold in national retail outlets, including GNC, RiteAid, and VitaminShoppe," says Patricia Gruden, CEO of eFoodSafety. "Our new commercials are intended to introduce the product and its benefits to a large audience and, perhaps most importantly, inform them of where the product is sold. We believe that this campaign, combined with the upcoming direct-response campaign for Cinnergen, will help increase brand recognition and consumer awareness of the product."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen(TM) is a clinically-researched, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol(TM) is a multi-faceted nutritional supplement specifically designed to naturally promote reduction in total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar(TM) is available in four delicious flavors: chocolate, oatmeal-raisin, chocolate mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

Please visit the company's website at: http://www.efoodsafety.com

Safe Harbor Forward-Looking Statements
Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.



Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
Note: The following press release was submitted by: efoodsafety.com, Inc., and World Stock Wire, Inc. is not liable for the contents of this press release.