eFoodSafety Launches National Direct-Response Campaigns

Scottsdale, AZ - (WORLD STOCK WIRE) - April 1, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF), (www.efoodsafety.com), a researcher and developer of whole foods and nutraceutical products, has launched two direct-response marketing campaigns for two of its products, Cinnergen(TM) and Cinnechol(TM). eFoodSafety has retained Respond2 Communications, a leading advertising agency in the direct-response market, to spearhead the campaign, which began today, with commercial spots expected to air nationwide, reaching a potential viewership of millions. Respond2 has been nationally recognized for its direct-response work, and it has successfully launched television campaigns for a client list that includes AOL, Apple, AT&T, H-P, NordicTrack, Philips, P&G, Reebok, Revlon, Sears, Sony, Toshiba, and Weight Watchers, among others.

eFoodSafety anticipates that these broadcast commercials will raise consumer consciousness about its products and lead to increased brand recognition and revenue. eFoodSafety plans on launching campaigns for its NumaDerm(TM) product in May and its PurEffect(TM) product in June.

Cinnergen, a liquid supplement that helps promote a healthy glucose metabolism, is already available in such nationwide retail outlets as GNC, Vitamin Shoppe, and Rite Aid, but the value of a nationwide televised direct-response campaign may result in higher gross profit margins than are realized in customary retail distribution.

The direct-response commercials represent eFoodSafety's first introduction of Cinnechol(TM) to the consumer market. Cinnechol(TM) is a nutritional supplement designed to reduce total cholesterol levels, LDL cholesterol, and triglycerides without adverse side effects. eFoodSafety will continue to work with Respond2 Communications, Inc. to manage these campaigns and determine the most effective outlets on which to air the commercials.

"This is a significant milestone for the company, as our national consumer rollout becomes a reality," says Patricia Gruden, CEO of eFoodSafety. "Our team has worked to ensure that we deliver our products in the most effective ways possible. We strongly believe that these campaigns will be well received by those consumers who are seeking reliable nutritional supplements to help maintain healthy lifestyles and provide benefits for common health conditions. We look forward to monitoring our progress with these campaigns and the others to follow."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte(TM) product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company's Cinnergen(TM) is a clinically-researched, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol(TM) is a multi-faceted nutritional supplement specifically designed to naturally promote reduction in total cholesterol levels without causing any side effects, as well as enhance overall cardiovascular health. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care system.

The company's iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system. The product contains Citroxin O2(TM), eFoodSafety's proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar(TM) is available in four delicious flavors: chocolate, oatmeal-raisin, chocolate mint and peanut butter and can be purchased at www.immuneboost.com.

The company's MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn(TM) line.

Please visit the company's website at: http://www.efoodsafety.com.

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Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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