eFoodSafety, Inc. Reports CK41 Status on PurEffect Launch

Scottsdale, AZ - (WORLD STOCK WIRE) - May 20, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF) a researcher, developer, and marketer of whole foods and nutriceutical products, provides an update on the consumer launch of PurEffect(TM) as reported by CK41, the company's joint venture marketing partner. Phase 1 of the consumer rollout is expected to launch in July with subsequent phases to launch soon thereafter.

CK41 is scheduled to begin product rollout through a multi-level Internet marketing campaign on the PurEffect(TM) website, as well as a mailing campaign. These initiatives are expected to lay the foundation for brand building and recognition. After analyzing the results of these efforts, CK41 will determine the most appropriate outlets on which to air the direct-response commercials in order to most effectively reach its target audience and maximize sales.

CK41 expects to launch the complete multi-level media blitz rollout shortly after it has completed the initial phase. The second phase of the campaign will entail thirty-minute, two-minute, and one-minute commercials for the product, including celebrity endorsements.

Michael Parrella, Chairman of CK41 states, "We are enthusiastic and excited about the upcoming PurEffect(TM) campaign. After regrettable delays in production of the PurEffect(TM) project, we now are poised to go forward in a timely fashion."

Patricia Gruden, CEO of eFoodSafety comments, "Despite the delay in the launch date, we are confident in the potential for PurEffect(TM)'s success with this product and our marketing efforts. We remain committed to delivering the product to consumers through our partnership with CK41, and we appreciate our shareholders' patience as we work together to expedite this process."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. Among eFoodSafety products currently available:

Citroxin(TM): an environmentally safe sporicidal product formulated entirely of food-grade components that kills six major bacteria as well as avian influenza.

Cinnergen(TM): a clinically researched, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism.

Cinnechol(TM): a multi-faceted nutritional supplement specifically designed to naturally promote healthy cholesterol and triglyceride levels without causing any side effects, as well as enhance overall cardiovascular health.

PurEffect(TM): an anti-acne skin care system.

Immune Boost Bar(TM): a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body's immune system and is available in four delicious flavors: chocolate, oatmeal-raisin, chocolate mint and peanut butter.

Talsyn(TM): a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars.

Please visit the company's website at: http://www.efoodsafety.com.

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Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA

Phone: 415-884-0348
Fax: 480-348-3999


Source: efoodsafety.com, Inc.
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