Adoodle Announces Opportunities for Pharmaceutical Reps

Wynnewood, PA - (WORLD STOCK WIRE) - January 23, 2009 -- Adoodle, Inc, (OTC Pink Sheets: ADDE) announced today that the company is seeking independant pharmaceutical representatives for sales and marketing of the companies recently released product NOXO (www.noxoinfo.com). NOXO is anticipated to have far-reaching applications around the world for the military, first-responders, emergency workers, disaster relief, hospitals, mortuaries, retirement homes, medical personnel and fire fighters, as well as numerous other industrial and consumer uses.

NOXO is a unique, secret proprietary product formula of 14 all-natural ingredients which blocks nauseating and offensive odors when applied topically under the nostrils. Based on olfactory perception altering technology, NOXO blocks the offensive odors of decay, feces, harsh chemicals, burning flesh, operating room odors, garbage, infections and putrefaction.

NOXO was invented by Dr. V. Ruth Pinney, a director of Adoodle, Inc. and a special consultant for NOXO who is focusing on olfactory perception altering technologies. She will direct the development of new and advanced products for the company, which may have a material effect on human biological functions and neurological systems responses. Dr. Pinney is a retired Commander of the US Naval Reserves. She served in Naval Control of Shipping and was assigned to mobilization sites in Chile, Diego Garcia British Territories and the Republic of South Korea. She also served in the Office of Naval Research (ONR) as the science advisor for Eastern Europe and as an Environmental Health Officer.

There is a growing awareness throughout the world of the need to protect first responders from nauseating and offensive odors. At the same time, research into the virtually-unexplored field of olfactory perception is pointing at the surprising power of the sense of smell. A leader in understanding this field and the possible applications of olfactory perception altering technologies, NOXO is set to spearhead a potentially explosive market, estimated at $1 billion by 2011.

Recent research shows that nauseating odors severely affect the concentration, capabilities and overall functioning of those exposed to them. This is a serious consideration for those at risk of exposure. These people are often forced to operate surrounded by powerful protein-based odors such as burnt or decomposing flesh, infected wounds, vomit and bodily fluids. In the long term, repeated exposure can lead to loss of appetite, depression, loss of the ability to smell, and even Post Traumatic Stress Disorder (PTSD).

While humans are very good at detecting odors, we are not very good at identifying them. Everyone has experienced the "tip-of-the-nose" phenomenon, when we know we're familiar with an odor, but just can't identify it. The sensory impact of an odor (both quality and intensity) can be quite ambiguous, causing us to rely on context to help figure out what we're smelling.

Odors, whether emanating from a sweet-smelling gardenia or a rank sweat sock are volatile chemicals that can kill olfactory neurons. Odor can induce bad mood, interfere with falling asleep, disturb sleep, induce headache, nausea, fits of coughing, interfere with reading and thinking, interfere with recreation, induce vomiting, and interfere with breathing. Studies show that familiar odors revive old memories more readily than do familiar sights or sounds.

We smell by a chemical and physiological process. The keys to this process have only recently been discovered. Smells are carried on objects, air, and water. We smell by perceiving certain molecules dissolving onto hair- like cilia receptors that extend down from the olfactory bulb of the brain and into the nasal cavity.

The nose can distinguish more than 10,000 different odors found in nature with only about 1000 different odor nerve receptors available in the nose for that purpose. We detect odors by using at least a thousand different special genes that are active exclusively in the cells of our odor nerve receptors. These special genes help our odor
nerve receptors "paint a picture" for each odor. Any slight change in the molecular "picture" can change a sweet smell into a foul one-and vice versa.

Early experiments by NASA found that the performance of astronauts was reduced when confined to the near odor-free environment of a one-person space capsule. Astronauts found a smell-free environment so disturbing that they carried scented chemicals with them to counteract any negative effects of "odor-boredom." NASA integrates a variety of smells into the air conditioning system of the space shuttle.

The widest range of odors consists of organic compounds, although some inorganic substances, such as hydrogen sulfide and ammonia, are also odorants. The perception of an odor's effect is a two step process. First, there is the physiological part; the sense of the stimulus by receptors in the nose. After that, the psychological part follows. The stimuli are processed by the region of the human brain which is responsible for smelling. Because of this, an objective and analytical measure of odor is impossible. While odor perceptions are very personal, individual reactions are related to gender, age, state of health, and private affectations. Common odors that people are used to, such as their own body odor, are less noticeable to individuals than external or uncommon odors. For most people, the process of smelling gives little information concerning the ingredients of a substance. It only offers information related to the emotional impact. Experienced people, however, such as flavorists and perfumers, can pick out individual chemicals in complex mixes through smell alone.


About Adoodle

Addole, Inc. is a publicly traded company in the United States (OTC: ADDE) which manufactures and distributes NOXO.

NOXO, a proprietary gel formulation consisting of 14 all-natural ingredients, blocks nauseating, offensive and unpleasant odors when applied topically under the nostrils. Based on olfactory perception altering technology, NOXO effectively masks the offensive odors of decay, feces, harsh chemicals, burning flesh, operating room odors,
garbage, smelly diapers and putrefaction.

NOXO is available for both wholesale and retail orders. For dealer and distributor inquiries, please complete our online inquiry form at: www.noxoinfo.com/contact.html

NOXO product information can also be found at: www.noxoinfo.com or by calling: 1- 888-383-1743; email: support@noxoinfo.com

Investors & Media Relations:
WSMG - Tel: 760-329-4169
email: adde@wsmg.biz


Richard Stevenson
Adoodle, Inc
333 E. Lancaster Ave.
Suite 317
Wynnewood, PA 19096
USA

Phone: 888-383-1743


Source: Adoodle, Inc
Note: The following press release was submitted by: Adoodle, Inc, and World Stock Wire, Inc. is not liable for the contents of this press release.